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My Role

Design tools

Timeline

Platform

UX Designer, Product owner in Moken Group
Figma, Miro
April 2021 - October 2021
Mobile, Web

Knowbie

Prommoto bridges the gap between the physical and digital worlds through innovative OOH advertising. Providing users an easy way to make extra money, by simply doing what they already do.

Overview

The Goal

The challenge

Develop a whole new product from scratch. A large-scale service that could be used by drivers with personal cars, advertisers, owners of transport and real estate, companies specializing in car wrapping.
Study the outdoor advertising market and its main players. Building business processes for each participant in the system. Building a common process and logic for the entire product. Detailed elaboration of each interface element and all user flows
I'm sorry, I am unable to disclose further details about the project due to a Non-Disclosure Agreement (NDA)
I can say that I was fully engaged in creating the product from scratch. I started with researching the subject area, studying the industry, and potential competitors. I thought through how the product should work as a whole and for each participant individually. All possible user flows and interfaces for each process participant were considered.

The project was quite extensive, so at a certain point, more designers were also involved, and my role changed to a product owner's role. From that moment on, I worked with designers and developers teams, setting tasks and defining deadlines. I also made a decision regarding which MVP was possible to launch the project with.